Manufactured Demand | The Art of Making a New Consumer Need
Although bottled water is an established and long-standing market, it provides a unique and apparent instance of manufactured demand. The term “manufactured demand” itself requires further analysis; it represents the culmination of corporate interests, consumer acceptance as well as the effectiveness of targeted marketing. In the strictest sense, bottled water is an enigmatic item to purchase. Certain metrics place water as a basic human right, yet at the same time, it can become a branded status symbol representing much more about the social and economic structure of a particular society. When one considers the ease at which developed societies can access clean drinking water, the extent to which the bottled water market has been manufactured becomes exponentially more apparent. Bottled water is the largest and most successful ‘artificial need’ of any product on the market today, and the reason for this is the success of our commercial consumer-oriented society, particularly in the United States. Whether such “manufactured demands” are inherently malicious or simply clever business tactics is a topic of heated debate. Ultimately, the case of bottled water provides an excellent example of the detrimental effects of an overly effective marketing system and a public that is too susceptible to such systems.
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The Story of Bottled Water
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4 Techniques to Create a Demand for Bottled Water
Sleek Advertising |
Eco & Health Friendly |
Water Source / Purity |
Status Symbol |
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